Atlas is rooted in tradition and inspired by the power of symbolism. This is coupled with the contemporary awareness to create a vibrant future. Our ancestors have taught us to value good ideas from generations past, then act to create a world where we are respectful and accountable – to leave a positive legacy.

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Storytelling is All About Connecting to Others

Storytelling is All About Connecting to Others

Beyond that fundamental value, connecting to others through story allows us to find our tribe and create community which reinforces and solidifies those feelings and creates longer term security.

Storytelling is a fundamental part of being human and lets us share information in a multi-sensory way that it creates an energetic and emotional connection - and it makes the information we consume more memorable.

Effortless Style Tip No. 6: Use Accessories That Tell Your Story

Effortless Style Tip No. 6: Use Accessories That Tell Your Story

Use Accessories That Tell Your Story  Cornerstone to an effortless and elevated style is the principle that less is more as we mentioned previously. We have all heard this a thousand times, but why is this so important? A calm, cool and collected style is great, but we think this is just the canvass for authentic expression. The subtlety and neutral palate that is cornerstone to effortless style let’s signature pieces pop and stand out more. A signature piece is something you wear all the time, and that often has a particular meaning or story behind it. Signature pieces have....
Effortles Style Tip No. 5: Less is More When it Comes to Colour and Texture

Effortles Style Tip No. 5: Less is More When it Comes to Colour and Texture

Less is More When it Comes to Colour and Texture  Another point everyone seems to agree on when it comes to effortless and sophisticated style is that less is more. This is why sophisticated styles typically have a calmer visual aesthetic focused on lines, texture and the shape and form of the raw materials. Colour palette plays a key role in this and choosing solid colours that create a calm aesthetic also allows the focus to be on the materials, texture and craftmanship of each piece and ties in with choosing quality pieces made from quality natural materials. Colour also....
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