Our Story - Atlas Accessories

OUR STORY

ATLAS: RUGGED, ELEGANT STYLE THAT BALANCES RAWNESS AND REFINEMENT TO TELL A UNIQUELY PERSONAL STORY. 

Ethically and sustainably handmade in London, 

OUR LEGACY & BELIEFS

Rooted in the power of storytelling, Atlas Accessories is founded on the belief that jewellery has the ability to establish connections through the narratives that define every one of us. Our aim is to change the way you relate to jewellery and to the world around you.

Each of our meticulously handmade pieces is symbolic of wisdom through connection and remembrance, and is representative of an authentic sense of self, nature and style and a willingness to share that unique spirit with the world. 

OUR WORK WITH FAIR TRADE ARTISANS

All of our organic materials are ethically and sustainably sourced through our fair trade network of small and family run artisans and we are committed to reducing disposability with every piece. 

Handcrafted in London in small batches, Atlas Accessories has always favoured quality over quantity. Each piece is hand made with an attention to detail that ensures it will last. This mindset fully aligns with our commitment to the environment and complements our use of ethically sourced sustainable materials and traditional production methods. 

This transparency is also reflected in our work with Fair Trade communities to produce the organic materials and gemstones that are used to create our necklaces and wristwear. 

WHY CHOOSE ATLAS ACCESSORIES

Our accessories are designed to last a lifetime, even when you never take them off

Atlas is about a commitment to reducing disposability and a return to authentic expression. Designs that change the way you relate to jewellery and to the world around you.

Naturally durable tribal leathers, organic gemstones, plant fibre and recycled precious metals are hand cut, carved and polished with an attention to detail that ensures each piece lasts a lifetime.

The more you wear them the more they become a part of you. They grow in character and develop depth of meaning as they follow you through your life’s adventures. 

It is an approach that emphasises the inherent spirit of Atlas Accessories jewellery, where each item has a story of its own and acts as a reminder of important memories, experiences and beliefs. Style with purpose.

Our collections are distinct for their balance of aesthetics and spirituality, and full recognition of traditions and rituals of the past.

And to show our commitment to their longevity, we’ll  replace any damage or wear-and-tear on your piece for 3-years from the day you purchase it and we will always be here to repair your Atlas accessory when you need it.

OUR SOCIAL RESPONSIBILITY

Reflecting the way in which ancient tribes used accessories and jewellery to tell stories, empower and protect, all Atlas Accessories’ pieces are a true extension of self and are grounded in a celebration of collective individuality and positive action. 

This powerful sentiment is echoed in the brand’s commitment to giving back 5% of gross revenues to save and permanently protect endangered habitats — a gesture of gratitude and solidification of our community’s pledge to translate success into genuine change, for the better.

HOW YOU MAKE THE DIFFERENCE

We believe that the planet should be treated as a stakeholder.

Every purchase of an Atlas accessory helps create a greener legacy by saving and permanently protecting endangered habitat through our partner World Land Trust. 

Giving back forms a core pillar of Atlas’ ethos and we partner with select organisations chosen for their commitment to wildlife, conservation and sustainability.

Find out more about how we give back and our work with the World Land Trust (WLT).

Since the beginning of humanity, jewellery has been used to tell a story about the person who wears it. Come join the Atlas tribe and connect to a timeless tradition of self expression and a commitment to sustainability.

OUR FOUNDER

Atlas Accessories is the culmination of founder Gregory French’s personal passion. 

London-based and hailing from the East Coast of the United States, Gregory is led by a lifetime of experience across a multitude of domains that have seen him call the US, Asia and Europe home.  

This experience of the world, combined with a deep interest in sustainability, an acute insight into different cultures, and a love of wildlife and nature, have combined to shape an aesthetic that draws on organic sensibilities, with strong, rugged accents and a sense of adventure. This distinct look is underscored by designs that place connection, depth of meaning and warmth at the fore.

Atlas Accessories has grown from Gregory’s personal search for hard-wearing and stylish jewellery pieces into a brand that is equally focused on the marking of meaningful experiences, empowering storytelling and using success to power change.

Gregory wants to change the way people relate to jewellery and to the world around them through story and connection. In addition to the rich symbolism innate to each material, the experience of touch is a focal point of Atlas designs. The raw form and tactile nature of each material creates a sensory connection to each piece. This sensory experience is as important as the look, style and visual experience of each piece. Atlas finely balances rawness and refinement to create organic statement pieces that capture and express complex stories.  

After all, stories communicate everything that we are, they are the common thread that binds us together.  

Join the Atlas tribe today. Your story starts here. 

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