THE ATLAS PROMISE

Marrying natural, organic and ethically-sourced materials with quality craftsmanship. Each piece is durable, handmade, and designed to create social connections.

ATLAS FOUNDER – GREGORY FRENCH

Nature has a remarkable way of finding balance within an ecosystem. From keystone species to insects, forestry to farmland, geography and climate – an equilibrium is found and harmonious relationship installed. The interconnected relationships are symbiotic and special. Likewise, the connection between two entities has value, potential and spiritual energy. We see this dynamic between product and person in the context of Atlas Accessories. A genuine connection is born.

At our very core, this is what Atlas stands for; authentic connections. This core idea drives our jewellery concepts, design decisions, company culture, external communications and customer service.

Atlas Accessories has grown from a search for hard-wearing and stylish jewellery pieces into a brand that is equally focused on the marking of meaningful experiences, empowering storytelling and using success to power change. We want to change the way people relate to jewellery and to the world around them through story and connection.

CORE VALUES THAT TRANSCEND BRAND, PRODUCTS AND PEOPLE

Synergy with nature

We inspire our audience to connect with nature and be in-tune with the natural world, to enjoy a symbiotic relationship with the earth and all living things – treating the planet like a stakeholder. At Atlas, we honour this idea with design practices that choose sustainable materials and respect the provenance and meaning of each product.

Style with substance

Style on its own is just fashion, or costume. Atlas is much more than this. We’re a brand that inspires purpose and meaning in everything we do. All our jewellery designs embody symbolic ideas, and the inherent durable qualities grant permanence and substance – forever part of the wearer’s personal story.

Positive legacy

Atlas is rooted in tradition and inspired by the power of symbolism. This is coupled with the contemporary awareness to create a vibrant future. Our ancestors have taught us to value good ideas from generations past, then act to create a world where we are respectful and accountable – to leave a positive legacy.

Symbols of truth

Symbols create stories and allegories that have ignited the human spirit for generations. They are perhaps the single most powerful way to communicate. Atlas creates jewellery that gives both purpose and meaning to the wearer, inspiring personalised and authentic stories using symbolism – embodied in our tribal leathers, recycled precious metals and gemstones.